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SXSW / Blueprint: Finding Sonic Voice With Social Sound

  • Austin Convention Center 500 East Cesar Chavez Street Austin, TX, 78701 United States (map)

LEVEL 4 / BALLROOM F

As storytelling tools evolve, sound persists as the most immersive yet intimate audience experience—and the new, golden age of audio is all about control. This session demonstrates how the power of social sound and pervasive tech for individuals to both produce and share at scale and consume in new and unexpected ways is changing the shape of brand and enterprise storytelling. We’ll explore how music, marketing, and industrial design veterans with rich experiences on the mic and behind it are leading on new formats and transforming content production, enabling anyone to create and share. Attendees will leave with a fuller understanding of the ecosystem for social audio, tangible examples of what works with access to experts driving what’s next from the DJ, brand, social & hardware worlds.

GIGI JOHNSON / UCLA Center for Music Innovation

GIGI JOHNSON / UCLA Center for Music Innovation

As the Executive Director of the UCLA Center for Music Innovation at the Herb Alpert School of Music, Dr. Gigi Johnson explores how tech-driven innovations are transforming music in terms of the song itself, experiences, and communities. As the host of the UCLA podcast "Innovating Music," she showcases diverse innovators changing music. In addition, she teaches a popular Internet Marketing and Branding class where students craft full marketing plans, websites, and social media campaigns for startup and existing music brands.


AMANDA PARKES / Future Tech Lab

AMANDA PARKES / Future Tech Lab

As a biomedia designer, Amanda Parkes stands at the intersection of new media, textiles, and fashion. After completing her BA in art history and BS in mechanical engineering (product design) at Stanford, Parkes dedicated her career to discovering new ways that digital technology and "smart materials" affect everyday lives. Her Twitter handle describes her as “one part algae, one part fashion, a dash of robots and a smattering of installation art.” Before directing her skills towards fashion, she developed education science exhibits for notable museums such as the Exploratorium in San Francisco and Science Museum in London. She is the co-curator of Regeneration, an exhibition that opened in October 2012 at the New York Hall of Science featuring contemporary interactive art on themes of art, science, and cultural sustainability. Her prior curatorial work includes developing exhibits and educational media at the Exploratorium in San Francisco, the Science Museum in London, and the the Peggy Guggenheim Collection in Venice. As founder of Skinteractive Studios in Brooklyn, New York, Parkes researches and develops new high-tech textiles projects for fashion applications. She is also CTO of Manufacture NY, a Brooklyn-based fashion-tech incubator and factory for local emerging brands and designers. Parkes earned her PhD in tangible media from the MIT Media Lab and is currently a visiting scientist at the esteemed American research university. In May 2017 it was announced Parkes would be stepping into the role of chief innovation officer at Fashion Tech Lab, Miroslava Duma 's new hybrid venture that is part investment fund, accelerator and laboratory.

APARNA MUKHERJEE / City of Los Angeles

APARNA MUKHERJEE / City of Los Angeles

Aparna is a product strategist and operations leader who’s run digital and mobile projects for some of the world’s biggest news outlets, and advises hardware and media startups. At The New York Times, she ran the paper’s online education ventures group, while her other innovation-focused roles include launching social media for McKinsey & Co., serving as director of operations for startup accelerator Grand Central Tech, and running Morgan Stanley’s alumni network. As a reporter, she’s written for the Wall Street Journal, Associated Press, Bloomberg News, and The New Yorker. Aparna earned a BS from Bryn Mawr College, where she was a Luce Scholar, and a Master’s in Journalism and an MBA from Columbia University, where she lectures on digital strategy to MBAs. As an executive adviser to the City of Los Angeles, she's working on scaling civic storytelling to all 99 neighborhoods administered by the Department of Neighborhood Empowerment.

DJ JOURNEY / Trip Digital founder

DJ JOURNEY / Trip Digital founder

Journey Will Jackson, better known as DJ Journey, is an American music producer, film composer and founder of Trip Digital Inc. Music, Film, & Technology company. Originally from Chicago, he moved to LA to expand his music knowledge, and also work in the film business. Within that experience, Journey spun some of the hottest clubs in Hollywood. Journey partners with rock & roll hall of famer and super producer Keith Shocklee of Public Enemy to produce hit records under Spectrum City. Journey is also the Founder of Trip Digital Inc., a music licensing company which creates original content for film, television, commercial, and video games. Journey currently serves as the resident DJ at Soho House and Mr. Purple.

Earlier Event: March 5
Copy of "Show Me Yours" Open Mic
Later Event: March 15
BANG! BANG!